Driving demand for circular economy: What marketers need to know | Kantar and Swapfiets

This Circular Economy Show episode explores marketing circular propositions. Guests Jonathan Hall (Kantar) and Amanda Gandolfo (Swapfiets) discuss connecting with consumers and driving demand. Learn practical strategies to overcome challenges like the value-action gap and greenwashing, focusing on consumer benefits, convenience, and real-world examples such as Swapfiets' bike subscription model. It highlights how shifting societal values reshape buying habits.

The Ellen MacArthur Foundation, an international charity, promotes a circular economy that eliminates waste, circulates materials, and regenerates nature. For deeper insights, read 'The marketing playbook for a circular economy' and subscribe to the Circular Economy Show. Explore their work and connect online via their YouTube channel, Instagram, LinkedIn, or website.