The TED (Technology, Entertainment, and Design) "Ideas Worth Spreading" collection highlights architect and designer William McDonough. He challenges us to envision buildings and products designed

The TED (Technology, Entertainment, and Design) "Ideas Worth Spreading" collection highlights architect and designer William McDonough. He challenges us to envision buildings and products designed with "All children, all species, for all time" in mind. Explore more at TED.com.

Order his influential book, "Cradle to Cradle," from Amazon.

Google NYC hosted architect William McDonough for a talk on "Design as Optimism" on April 25th, part of Environment Day. Moderated by Mary Davidge, McDonough highlighted design as the first signal

Google NYC hosted architect William McDonough for a talk on "Design as Optimism" on April 25th, part of Environment Day. Moderated by Mary Davidge, McDonough highlighted design as the first signal of human intention, showcasing real-world examples of products and communities designed to make the world better.

A global leader in sustainable development, McDonough champions "more good, rather than less bad" practices. He co-authored *Cradle to Cradle: Remaking the Way We Make Things* and co-founded the Cradle to Cradle Products Innovation Institute. Hailed as "the father of the circular economy" and a "Hero for the Planet" by Time magazine, McDonough's philosophy offers practical, world-changing design solutions.