Sustainability Illustrated provides engaging videos for learning and teaching, created by sustainability consultant Alexandre Magnin (amcreative.org).

Sustainability Illustrated provides engaging videos for learning and teaching, created by sustainability consultant Alexandre Magnin (amcreative.org). Explore more videos on sustainabilityillustrated.com and YouTube. Stay updated by subscribing (alturl.com/jc8u6), supporting on Patreon, or connecting via Twitter and Facebook.

This video introduces Natural Capitalism, a business model that values natural and human resources, alongside vital ecological services. It advocates for treating nature's contributions as assets on a balance sheet, akin to 'taking good care of the goose that lays the golden egg'. The collapse of the Atlantic northwest cod fishery exemplifies the consequences of ignoring natural capital; treating cod as an infinite resource led to its depletion and the demise of a 500-year industry. A natural capitalism approach would have managed cod as a living resource, ensuring replenishment rates were respected and focusing on the service of feeding people sustainably. Similarly, for a clothing company, this means accounting for the full value of all inputs—from cotton and dyes to human labor—on the balance sheet. Learn more about Natural Capitalism on Wikipedia and natcap.org.

This framework highlights that the economy is nested within society, which in turn depends on the environment. Therefore, economic and social prosperity are fundamentally reliant on natural and human capital. Businesses globally are adopting this model, finding innovation and competitive advantages. Future videos will delve into successful company examples, circular economy, biomimicry, and related business opportunities.

In this video I explain what we mean by circular economy, I go through all the things we can do to go from our current economy to a circular one and I use many examples. At the end I also

In this video I explain what we mean by circular economy, I go through all the things we can do to go from our current economy to a circular one and I use many examples. At the end I also recommend a very good book if you want to learn more. You’ll see… there is a lot more to it than just recycling. Ok, let’s get drawing!
The Circular Economy: A User's Guide: https://amzn.to/3bEBKNV
Cradle to Cradle: https://amzn.to/2SwloQ5

I create engaging sustainability videos to learn & teach. More sustainability videos on www.sustainabilityillustrated.com & http://www.youtube.com/learnsustainability

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Videos are created by Alexandre Magnin using years of experience drawing and working as a sustainability consultant with businesses and communities: http://www.amcreative.org