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What is Sustainability?

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This is one of the most popular search questions about sustainability on the Web.

There is no one definition although a popular one cited is the Brundtland Commission of the United Nations of March 20, 1987: “sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”  The soul of sustainability is our interconnectedness of Mother Earth and her children through to the next seven generations. 

Curated by mokiethecat

Waking Up to Sustainability by John Elkington

John Elkington is Executive Chairman of Volans and a Non-Executive Director at SustainAbility, both companies he co-founded. Follow him on Twitter: @volandia.

He discusses leaders embracing the sustainability agenda, while noting many may not yet realize the full scale of impending changes.

EarthSayer John Elkington

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