The future of food? Ask neuroscience | Golnoosh Mahdavi, Mario Ubiali Dhyana Menon | TEDxUdineStudio

Why is cultural neuroscience relevant to the debate on the future of food? Follow three members of an international team dedicated to neuroscience and food, as they explore the deep implications of food on brain functioning, emotions and human identity. An evolutionary journey which has now come to a crucial stage in history: can we save human cultural and emotional identity while revolutionising the way we eat? Future food systems can save the planet, but how to make them Human appears to be a challenge that ultimately can make the difference between erasing our memory as a species… and erasing the species all together. Cultural neuroscience will have a growing influence on this dilemma, ultimately offering an unprecedented deep dive in our relationship with Nature through Food. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Perché la neuroscienza culturale giocherà un ruolo importante nel futuro dell’alimentazione? Tre voci di un team internazionale che si occupa di neuroscienze e cibo ci guidano alla scoperta dell’influenza del cibo sul funzionamento del cervello, le nostre emozioni e la nostra identità di umani. Un viaggio evolutivo che è giunto ad un bivio fondamentale: possiamo salvare l’identità culturale ed emotiva degli umani mentre rivoluzioniamo completamente i nostri sistemi alimentari? I futuri food system possono salvare il Pianeta, ma la sfida è quella di di renderli davvero umani, a rischio di dover scegliere tra cancellare la nostra memoria di specie … o cancellare l’intera specie! La neuroscienza culturale avrà una enorme influenza su questo dilemma, offrendo una possibilità senza precedenti di esplorare in profondità la relazione che abbiamo con la Natura per il tramite del Cibo. Questo intervento è stato presentato a un evento TEDx che utilizza il format della conferenza TED, ma è stato organizzato in maniera indipendente da una comunità locale. Dhyana Menon is passionate about understanding the interplay between conscious and unconscious processing during multisensory food experiences. As the Technical Account Manager, she strives towards extracting credible Neuro-scientific findings about human behaviour by designing research protocols that provide meaningful insights within the F&B industry. Golnoosh Mahdavi is Director of Innovation, she applies her prior experience as a behavioral neuroscience researcher and professional cook to guiding the team’s overarching research directions on the physiological intersections of food, emotions, and culture. A rather interesting hybrid creature, part philosophy graduate and part entrepreneur, Mario Ubiali has successfully created and run small innovative global companies since 2002. Today he is the happy CEO of Thimus, where he is heavily involved in mentoring a very talented pool of people, spearheading new visions and enjoying the thrill of a trip towards the unknown. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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