The Climate and Economic Case for Electrifying Everything | Ari Matusiak | TEDxSantaBarbaraSalon

Ari Matusiak is CEO of Rewiring America, a nonprofit dedicated to electrifying 121 million U.S. households. His work addresses the fact that 42% of energy emissions originate from home decisions like heating, cooking, and driving, aiming to launch a nationwide electrification movement.

He is also Co-Founder and Managing Partner of Purpose Venture Group, an advisory firm building community-centered ventures to combat climate and economic inequality. Matusiak brings nearly a decade of executive leadership in renewable energy and household electrification.

Previously, Ari served in the Obama White House as Special Assistant to the President, focusing on economic policy and private sector engagement. He is also Co-Founder and Chairman of Young Invincibles, a national nonprofit. Learn more about TEDx events here.