L. Hunter Lovins is President and founder of the Natural Capitalism Solutions. NCS educates senior decision-makers in business, government and civil society to restore and enhance the natural and human capital while increasing prosperity and quality of life. Here she discusses the business case for sustainability and the role of entrepreneurs. This is a TEDx San Joaquin event. This images is a link on Amazon to one of her books, The Way Out or visit your local bookstore. Thank you.

Entrepreneur Ray Anderson visits Google's Mountain View, CA headquarters to discuss his new book "Confessions of a Radical Industrialist." This event took place on October 5, 2009, as part of the Authors@Google series

The German company Faber-Castell is best known for its pencils and it turns out hundreds of millions of writing utensils every year. It's also one of the world's oldest manufacturers, dating back to 1761. The family business celebrated its 250th anniversary in 2011.

The count joined his family business more than 40 years ago and is currently the sole managing partner of Faber-Castell. The count joined his family business more than 40 years ago and is currently the sole managing partner of Faber-Castell, a company that manufactures more than 2 billion pencils a year that range in price from a few cents to a budget-busting $250.

Sustainability: Economist, Arthur Brooks talks about culture from his view as American Enterprise Institute President. He argues in his book, The Battle: How the Fight between Free Enterprise and Big Government Will Shape America's Future, that "most Americans don't see free enterprise as just an economic matter, they see it as kind of a lifestyle issue, they see it as the bedrock of American culture and that's about 70 percent of the population."

Jacqueline Novogratz brings us a series of insightful stories and unforgettable characters — from women dancing in a Nairobi slum, to unwed mothers starting a bakery, to courageous survivors of the Rwandan genocide, to entrepreneurs building services for the poor against impossible odds. Her book, The Blue Sweater is the inspiring story of a woman who has spent her life on a quest to understand global poverty and to find powerful new ways of tackling it.