Raw materials, rare-earth metals, conflict minerals are discussed by John Elkington in this interview.

John Elkington is co-founder and Executive Chairman of Volans, co-founder and Non-Executive Director at SustainAbility. He blogs here.  www.johnelkington.com/journal and tweets @volandia. Read the blog at www.kajembren.com

KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice. It is the most successful viral video to date on YouTube with over 72M views as of February 11th. More information on Invisible Children site.

Did you know that conflict minerals from Congo are in all cell phones, smart phones, and other electronics? Join Jewish World Watch in taking action to demand that electronics companies produce conflict-free products.

Eastern Congo is the most dangerous place in the world and this is an introduction of the minerals from this region and how it is part of the electronics we use everyday from phones to laptops.

Visit www.raisehopeforcongo.org to find out how you can help end the world's deadliest war in the Congo.

Video directed and produced by Robert Padavick. Editing and animation by Jeff Trussell.

The world's worst human rights abuses require permanent solutions. The Enough Project uses cutting-edge research, advocacy and campaigning to work toward ending genocide and crimes against humanity.