In a recent interview, John Elkington discusses critical topics including raw materials, rare-earth metals, and conflict minerals.

Elkington is co-founder and Executive Chairman of Volans,

In a recent interview, John Elkington discusses critical topics including raw materials, rare-earth metals, and conflict minerals.

Elkington is co-founder and Executive Chairman of Volans, and co-founder and Non-Executive Director at SustainAbility. He blogs at johnelkington.com/journal and tweets @volandia. Additional insights can be found at kajembren.com.

KONY 2012, a film and campaign by Invisible Children, aimed to make Joseph Kony famous. Its purpose was to generate support for his arrest and establish a precedent for international justice, not

KONY 2012, a film and campaign by Invisible Children, aimed to make Joseph Kony famous. Its purpose was to generate support for his arrest and establish a precedent for international justice, not to celebrate him.

The campaign achieved significant viral success, becoming YouTube's most-viewed video at the time with over 72 million views by February 11th. For more information, visit the Invisible Children website.

Conflict minerals from Congo are present in all electronics, including cell phones and smartphones.

Join Jewish World

Conflict minerals from Congo are present in all electronics, including cell phones and smartphones.

Join Jewish World Watch to demand that electronics companies produce conflict-free products.

Eastern Congo, one of the world's most dangerous regions, supplies minerals crucial for everyday electronics like phones and laptops. To learn how you can help end the conflict, visit