Economics professor and author Robert Frank delivered a lecture as part of the Authors@Google series on July 23, 2007, at Google headquarters in Mountain View, CA.

During his talk, Frank

Economics professor and author Robert Frank delivered a lecture as part of the Authors@Google series on July 23, 2007, at Google headquarters in Mountain View, CA.

During his talk, Frank discussed basic economic principles, notably the concept of pursuing actions where benefits exceed costs. He is the author of "The Economic Naturalist: In Search of Explanations for Everyday Enigmas."