L. Hunter Lovins is President and founder of the Natural

L. Hunter Lovins is President and founder of the Natural Capitalism Solutions. NCS educates senior decision-makers in business, government and civil society to restore and enhance the natural and human capital while increasing prosperity and quality of life. Here she discusses the business case for sustainability and the role of entrepreneurs. This is a TEDx San Joaquin event. This images is a link on Amazon to one of her books, The Way Out or visit your local bookstore. Thank you.

Hunter Lovins discusses the nest of issues surrounding sustainability and how these issues are forcing change whether we like it or not.  She emphasizes that there is now strong evidence that

Hunter Lovins discusses the nest of issues surrounding sustainability and how these issues are forcing change whether we like it or not.  She emphasizes that there is now strong evidence that the companies that are adopting sustainability practices and principles are out performing their competitors.

Second-generation conservationist, Hunter McIntosh, VP of the Alaskan-based The Boat Company talks about being raised in the

Second-generation conservationist, Hunter McIntosh, VP of the Alaskan-based The Boat Company talks about being raised in the environmental community. He took over the Boat Company, having worked on Capitol Hill for years, and joined the family business. He has become increasingly involved in bringing forward the next generation of ecotourism.  The Boat Company has been in business thirty years and through partnerships has grown along with the industry and through collaboration he emphasizes the importance of having a "one voice" and be political.

Hunter was videotaped by Barry Heidt of sustainabletv with editing support by Tom Hopkins of Sustainable Today at The International Ecotourism Society's (TIES) 2010 ESTC event in Portland, Oregon, September 8-10, 2010.