Author and economist Richard Thaler discusses "Nudge: The Final Edition", co-authored by Cass R. Sunstein, which demonstrates how best to nudge us in the right directions, without ever restricting our freedom of choice.

Every day people make decisions: about the things they buy or the meals they eat; about the investments they make and the time they spend; about their health and the health of the planet. Unfortunately, people often choose unwisely. Nudge: The Final Edition shows us that we are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, it is not possible for choices to be presented to us in a neutral way. Given this fact of life, why not try to help people choose what is best for themselves, for their families and for society?

Richard H. Thaler was awarded the 2017 Nobel Memorial Prize in Economic Sciences for his contributions to the field of behavioral economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He is a member of the National Academy of Science and the American Academy of Arts and Sciences, and in 2015 he was the president of the American Economic Association. He has been published in numerous prominent journals and is the author of "Misbehaving: The Making of Behavioural Economics".

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WeWork revolutionized working spaces. By investing in commercial real estate and converting property into flexible shared workspaces, WeWork co-founder Adam Neumann was set to transform the way

WeWork revolutionized working spaces. By investing in commercial real estate and converting property into flexible shared workspaces, WeWork co-founder Adam Neumann was set to transform the way people get work done. The company offered more than shared space, investing in education and housing initiatives through its WeGrow schools and WeLive residences. Israeli businessman Adam Neumann was on track to become the world’s first trillionaire, but the company soon found itself burning through money with a last hope attempt through a Hail Mary IPO. From the minds of Wall Street Journal reporters Eliot Brown and Maureen Farrell, The Cult of We uncovers the wins, hiccups, and turmoil of tech startups. Eliot Brown has spent his career covering startups, venture capital, commercial real estate and economic development. Similarly, Maureen Farrell focuses on the role of initial public offerings and capital markets in creating a successful business. Together, Brown and Farrell delve into the case of WeWork founder Adam Neumann to better understand how startups can revolutionize the world and what happens when they fail to do so. Join us as Eliot Brown and Maureen Farrell, along with program moderator Charles Duhigg, uncover the gripping reality of tech startup culture. NOTES In association with INFORUM Brown photo by Andrew Kwok; Farrell photo by Brie Anderson. SPEAKERS Eliot Brown Reporter, The Wall Street Journal; Co-author, The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion; Twitter @eliotwb Maureen Farrell Reporter, The Wall Street Journal; Co-author, The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion; Twitter @maureenmfarrell In Conversation with Charles Duhigg Contributor, The New Yorker; Author, Smarter Faster Better: The Transformative Power of Real Productivity 💯SUBSCRIBE for more VIDEOS: https://www.youtube.com/user/commonwealthclub 📆 UPCOMING EVENTS: https://www.commonwealthclub.org/events 🎉 BECOME a MEMBER: https://www.commonwealthclub.org/membership 💰 DONATE NOW: https://support.commonwealthclub.org/sslpage.aspx?pid=298 📺➕📻 Watch & Listen https://www.commonwealthclub.org/watch-listen CWC Facebook: https://www.facebook.com/thecommonwealthclub/ CWC Instagram https://www.instagram.com/cwclub/ CWC Twitter https://twitter.com/cwclub The Commonwealth Club of California is the nation's oldest and largest public affairs forum 📣, bringing together its 20,000 members for more than 400 annual events on topics ranging across politics, culture, society and the economy. Founded in 1903 in San Francisco California 🌉, The Commonwealth Club has played host to a diverse and distinctive array of speakers, from Teddy Roosevelt in 1911 to Hillary Clinton in 2010. Along the way, Martin Luther King, Ronald Reagan and Bill Clinton have all given landmark speeches at the Club.

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What does it mean to be a “real adult”? As a former dean of freshmen at Stanford University and the New York Times-bestselling author of How to Raise an Adult and Real American, author

What does it mean to be a “real adult”? As a former dean of freshmen at Stanford University and the New York Times-bestselling author of How to Raise an Adult and Real American, author Lythcott-Haims has spent her career helping young adults pursue their goals. In her new book Your Turn: How to Be an Adult, Lythcott-Haims provides compassionate and practical guidance on how to navigate the wonders and challenges of adult life, from finding a fulfilling career to gaining the confidence to understand what’s most important. Join Lythcott-Haims at INFORUM to discuss how becoming an adult might seem scary, but the process can be exciting and rewarding. NOTES Our thanks to Marcus Bookstore in Oakland for fulfilling book orders. TUE, APR 20 / 6:00 PM PDT SPEAKERS Julie Lythcott-Haims Author, Your Turn: How to Be an Adult Darnell Moore Author, No Ashes in the Fire: Coming of Age Black and Free in America—Moderator -www.commonwealthclub.org/covid19support -Subscribe for more Videos: https://www.youtube.com/user/commonwealthclub -Upcoming events: https://www.commonwealthclub.org/events -Become a Member: https://www.commonwealthclub.org/membership -Donate Now: https://support.commonwealthclub.org/sslpage.aspx?pid=298 -Watch & Listen https://www.commonwealthclub.org/watch-listen -Facebook: https://www.facebook.com/thecommonwealthclub/ -Instagram https://www.instagram.com/cwclub/ -Twitter https://twitter.com/cwclub

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Business revolution: What is the membership economy? New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos:

Business revolution: What is the membership economy? New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos: https://bigth.ink/Edge ---------------------------------------------------------------------------------- "I think that the membership economy is having as big an impact on business as the industrial revolution," says Silicon Valley consultant Robbie Kellman Baxter. Memberships or subscriptions fundamentally change the relationship between the consumer and the brand by delivering what Baxter calls a "forever promise." The famous example of Blockbuster vs. Netflix illustrates this perfectly. Subscriptions are not a new idea. Charles Dickens released his books to subscribers one chapter at a time, as he wrote them. What's different today is technology and the speed at which even a one-person business can reach a huge number of customers. ---------------------------------------------------------------------------------- ROBBIE KELLMAN BAXTER Based in Silicon Valley, Robbie is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue (McGraw-Hill 2015), andThe Forever Transaction: How to Build a Business So Compelling, Your Customers Will Never Want to Leave (McGraw-Hill 2020). Robbie’s expertise extends to include SaaS, media, consumer products and retail and community organizations. Clients have included Microsoft, Fitbit and the Wall Street Journal. ---------------------------------------------------------------------------------- TRANSCRIPT: The membership economy is a term that I coined to describe what I was seeing starting about 15 years ago when I was working with Netflix and continuing into this massive transformational trend where companies of all types were moving from a model that focuses on ownership to access, from the transactional to the relational, from anonymous to known, from one payment to many smaller payments and from the organization talking at the customer and hoping they’re listening to multidirectional communication among customers and back and forth between the customers and the organization under the brand umbrella of the organization. So when you put all of those things together you have this kind of painter’s palette to reinvent your business model and that’s what’s driving this membership economy. So membership isn’t a new concept. We have been joining things for as long as there have been humans. We joined clans or tribes. We’ve had professional societies and trade guilds for centuries. Charles Dickens sold his novels in subscription format so people subscribed to have access and as he had the chapters done he would deliver them to his subscribers. So this is not a new concept, but what has changed is the ability to build a business model around it that transcends time and space. So Charles Dickens actually had to know the people he was delivering to, had to print it out, had to bring it to them. Today we can deliver it to strangers digitally and we can do it with time lapse. So that has created so many possibilities for organizations to build this ongoing relationship which is what people want. One example of the difference between a membership economy company and a non-membership economy company is the comparison between Blockbuster and Netflix. So when people, you know, way back when people used to have to go to the corner store to the Blockbuster on a Friday night to see what movies were available to rent, bring them home and it was never the movie that you really wanted. It was whatever happened to be available. And then if you forgot that you had it and you kept it for a few extra days the cost would end up being like triple what you thought it was going to be. And compare that to Netflix where they sent you three DVDs at a time, so three movies that you had on your long list, your queue. You didn’t have to leave your home. You always had three movies at home. And, best of all no late fees. So it’s a very different way of thinking about the model that starts with a forever promise. A promise of what it is that you really want to achieve. So in the case of Netflix versus Blockbuster, which was what really inspired me, what I wanted was to always have movies, professionally created content delivered in the most efficient way possible because I had little babies, with cost certainty – no late fees. And that’s what Netflix delivered on 15 years ago that pretty much put Blockbuster out of business. And today even though they have streaming, even though they create their own content, even though a lot has changed at Netflix they still deliver everyday on that promise of professional created content delivered with cost certainty in the most efficient way possible.

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Our current place on the human population growth curve is a unique and critical moment, evolutionarily and historically. Child psychiatrist Dr. Jonathan Salk joins us to discuss how we can survive

Our current place on the human population growth curve is a unique and critical moment, evolutionarily and historically. Child psychiatrist Dr. Jonathan Salk joins us to discuss how we can survive and evolve through a basic shift in our values and behavior. The book A New Reality was co-written with Jonathan's father, Jonas Salk, who developed the first effective polio vaccine. Get the book here: https://goo.gle/2IKvsjo

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Description: Join author Kathleen Dean Moore, in conversation with Tom Fleischner, Executive Director of the Natural History Institute, as they celebrate the song-graced planet and its music-makers

Description: Join author Kathleen Dean Moore, in conversation with Tom Fleischner, Executive Director of the Natural History Institute, as they celebrate the song-graced planet and its music-makers – whales and wolves, toads, sage grouse, and the glorious meadowlark. How can we tune ourselves to the music that surrounds us? How can we bear the sorrow of its silencing? Where do we turn, when words are not enough to express the urgency of action to save the songs?  Hear Kathleen read from her new book, Earth’s Wild Music. Hear a tiny concert, “Sidewinder Rattlesnake,” with author Craig Childs, accompanied by jazz percussionist Jonathan Rodriguez. Listen-- as wolves howl, loons call, thrushes whistle, and humpback whales roar on this music-box of a planet. Co-Sponsors: Counterpoint Press, Desert Laboratory on Tumamoc Hill, Peregrine Book Co., PLAYA: a center for the intersection for art and science, The Spring Creek Project, The Safina Center, and Center for Humans and Nature.

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Published on Feb 6, 2017

This is a love song like you've never heard before. Watch, share, 

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