Excerpt from a panel presentation of the Business In The Community Ireland Summit on Corporate

Excerpt from a panel presentation of the Business In The Community Ireland Summit on Corporate Responsibility: Transforming to a Sustainable Business was held on Thursday 18th November 2010.

The panel includes James Quincey, The Coca Cola Company; Sir Stuart Rose, Chairman, Marks & Spencer; Prof Roger Steare, Cass Business School; Richard Jackson, Olympic Delivery Authority; and Gerard O'Neill, Amarach.

In this excerpt we hear from Gerard O'Neill of Amarach Research on how the pricing trap employed by marketers to sell product  is undermining sustainability initiatives and products while price is but 30% of the purchase decision is about price, 70% is about emotion, feelings. The importance of the circle of trust and the social environment in the decision making process by consumers points the way to get of the pricing trap.

Watch the trailer for Dodging Bullets—Stories from Survivors of Historical Trauma. The new film that examines loss and resiliency from generations of oppression and

Watch the trailer for Dodging Bullets—Stories from Survivors of Historical Trauma. The new film that examines loss and resiliency from generations of oppression and trauma.

Native Americans have dodged bullets since first contact with Europeans. This film brings a cross-generational sampling of Indigenous people, researchers, and politicians to reveal stunning reasons for their disproportionately high incidences of health and social issues. This collection of remarkable stories, names Historical Trauma as the unique and insidious part of the generic code that resilient Native American populations are still finding ways to dodge.

Co-Director, Duluth, Red Lake Segments SARAH EDSTROM

Co-Director Browning Segment KATHY BROERE

Co-Director Tall Paul Segment / Motion Graphics JONATHAN THUNDER

Co-Director Boarding School, Treaty Rights & Mascot segments / DP / Editor BOB TRENCH

Composer KEITH SECOLA

Cinematography MATTHEW MYERS

Watch on AppleTV and Prime Video.

Published on Sep 29, 2016