This final episode of our mini-series, based on the Ellen MacArthur Foundation's report "How not to fail: Avoiding 10 common pitfalls when scaling circular business models," highlights the

This final episode of our mini-series, based on the Ellen MacArthur Foundation's report "How not to fail: Avoiding 10 common pitfalls when scaling circular business models," highlights the critical role of coordination. Lead researchers Maddy Oliver and Ella Hedley explain that successful circular models require more than a strong design; they demand empowered and aligned teams with shared goals, incentives, and ownership to scale effectively.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy to address global challenges like climate change and pollution. Find more insightful videos by subscribing to our [YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1). Explore our work at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org) and follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation) or [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

Award-winner NKWO, featured in the Foundation's Circular Design for Fashion Book, innovatively repurposes old denim. Using traditional Nigerian craft and market-sourced scraps, they create Dakala,

Award-winner NKWO, featured in the Foundation's Circular Design for Fashion Book, innovatively repurposes old denim. Using traditional Nigerian craft and market-sourced scraps, they create Dakala, a unique striped fabric.

The Ellen MacArthur Foundation, a UK charity, champions the circular economy. This design-driven model eliminates waste and pollution, circulates materials, and regenerates nature.

Explore our work and the circular economy. Subscribe to our [YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) and visit our [website](http://www.ellenmacarthurfoundation.org). Connect with us on [Instagram](http://instagram.com/EllenMacArthurFoundation), [Facebook](http://www.facebook.com/ellenmacarthurfoundation), [Twitter](http://www.twitter.com/circulareconomy), and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

Achieving a circular economy demands a monumental transformation. Alan Kay underscores this challenge, drawing parallels to historic

Achieving a circular economy demands a monumental transformation. Alan Kay underscores this challenge, drawing parallels to historic moments of radical change to illustrate the vast scale and scope of action required.

This critical initiative is sponsored by the Ellen MacArthur Foundation.

Porcus, a Yorkshire-based company, prioritizes real food and animal welfare. They participated in the Ellen MacArthur Foundation’s Big Food Redesign Challenge, designing products aligned with

Porcus, a Yorkshire-based company, prioritizes real food and animal welfare. They participated in the Ellen MacArthur Foundation’s Big Food Redesign Challenge, designing products aligned with circular economy principles.

The Ellen MacArthur Foundation is an international charity promoting the circular economy, which eliminates waste and pollution, circulates products, and regenerates nature.

For more information, visit the Ellen MacArthur Foundation website. Subscribe to their YouTube channel and follow them on Instagram, Facebook, Twitter, and LinkedIn.

Step behind the scenes with pioneering British high-end designer Patrick McDowell. Renowned for his innovative approach, McDowell harnesses clothing's performative power to not only evoke feeling

Step behind the scenes with pioneering British high-end designer Patrick McDowell. Renowned for his innovative approach, McDowell harnesses clothing's performative power to not only evoke feeling but also inspire action.

This video was brought to you by the Ellen MacArthur Foundation, an international charity promoting a circular economy. Driven by design, this model eliminates waste and pollution, circulates products and materials, and regenerates nature.

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MiWa (Minimum Waste) aims to streamline consumer packaging from buying to renting. Mirek Lizec explains how extending this approach to supermarkets, as seen in Europe, can significantly reduce

MiWa (Minimum Waste) aims to streamline consumer packaging from buying to renting. Mirek Lizec explains how extending this approach to supermarkets, as seen in Europe, can significantly reduce plastic waste and resource consumption.

The Ellen MacArthur Foundation, a UK charity, champions the circular economy—a system designed to eliminate waste and pollution, circulate products and materials, and regenerate nature.

For more insights, subscribe to The Ellen MacArthur Foundation on YouTube. Learn more about their work at ellenmacarthurfoundation.org and follow them on Instagram, Facebook, Twitter, and LinkedIn.

This video explores the circular economy's third principle: regenerating nature. Moving beyond merely reducing harm, this shift actively improves the environment, supports natural processes, and

This video explores the circular economy's third principle: regenerating nature. Moving beyond merely reducing harm, this shift actively improves the environment, supports natural processes, and allows nature to thrive, replacing the "take-make-waste" linear model.

The Ellen MacArthur Foundation, a UK charity, champions this design-driven circular economy, which eliminates waste and pollution, circulates products and materials, and regenerates nature.

For more insights, subscribe to the Ellen MacArthur Foundation YouTube channel. Explore their work at ellenmacarthurfoundation.org and follow them on Instagram, Facebook, Twitter, and LinkedIn.

This episode of the Circular Economy Show features Rachel O’Reilly, Global Human Sustainability Design Director at Accenture. They discuss their upcoming report, ‘Circularity is Working,’

This episode of the Circular Economy Show features Rachel O’Reilly, Global Human Sustainability Design Director at Accenture. They discuss their upcoming report, ‘Circularity is Working,’ which provides direction on improving consumer adoption of the circular economy.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy. Its mission is to tackle major challenges like climate change, biodiversity loss, waste, and pollution.

Watch the full episode for insights. Subscribe to The Ellen MacArthur Foundation on YouTube. Learn more about their work and follow them on their website, Instagram, or LinkedIn.

In a recent "From The Archive" episode, Pablo Costa (Unilever) and Beatriz Perez (Coca-Cola) discuss the critical need for a legally binding global treaty to end plastic pollution. This discussion

In a recent "From The Archive" episode, Pablo Costa (Unilever) and Beatriz Perez (Coca-Cola) discuss the critical need for a legally binding global treaty to end plastic pollution. This discussion is presented by the Ellen MacArthur Foundation, a UK charity dedicated to promoting a circular economy that eliminates waste, circulates materials, and regenerates nature.

For more insightful videos and to learn about our work, subscribe to the Ellen MacArthur Foundation on [YouTube](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) or visit our [website](https://www.ellenmacarthurfoundation.org). Follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation), [Facebook](http://www.facebook.com/ellenmacarthurfoundation), [Twitter](http://www.twitter.com/circulareconomy), and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

The transition to a circular economy demands bold, innovative design. Summit 22 explored how regenerative design is crucial for reimagining systems, featuring speakers from design, policy, and

The transition to a circular economy demands bold, innovative design. Summit 22 explored how regenerative design is crucial for reimagining systems, featuring speakers from design, policy, and academia who shared insights on shaping our future.

The Ellen MacArthur Foundation, a UK charity, champions the circular economy concept: a design-driven approach that eliminates waste and pollution, circulates products and materials, and regenerates nature.

For more insightful videos, subscribe to the Ellen MacArthur Foundation YouTube channel. Learn more about our work at ellenmacarthurfoundation.org. Follow us on Instagram, Facebook, Twitter, and LinkedIn.