Business revolution: What is the membership economy? New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos:

Business revolution: What is the membership economy? New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos: https://bigth.ink/Edge ---------------------------------------------------------------------------------- "I think that the membership economy is having as big an impact on business as the industrial revolution," says Silicon Valley consultant Robbie Kellman Baxter. Memberships or subscriptions fundamentally change the relationship between the consumer and the brand by delivering what Baxter calls a "forever promise." The famous example of Blockbuster vs. Netflix illustrates this perfectly. Subscriptions are not a new idea. Charles Dickens released his books to subscribers one chapter at a time, as he wrote them. What's different today is technology and the speed at which even a one-person business can reach a huge number of customers. ---------------------------------------------------------------------------------- ROBBIE KELLMAN BAXTER Based in Silicon Valley, Robbie is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue (McGraw-Hill 2015), andThe Forever Transaction: How to Build a Business So Compelling, Your Customers Will Never Want to Leave (McGraw-Hill 2020). Robbie’s expertise extends to include SaaS, media, consumer products and retail and community organizations. Clients have included Microsoft, Fitbit and the Wall Street Journal. ---------------------------------------------------------------------------------- TRANSCRIPT: The membership economy is a term that I coined to describe what I was seeing starting about 15 years ago when I was working with Netflix and continuing into this massive transformational trend where companies of all types were moving from a model that focuses on ownership to access, from the transactional to the relational, from anonymous to known, from one payment to many smaller payments and from the organization talking at the customer and hoping they’re listening to multidirectional communication among customers and back and forth between the customers and the organization under the brand umbrella of the organization. So when you put all of those things together you have this kind of painter’s palette to reinvent your business model and that’s what’s driving this membership economy. So membership isn’t a new concept. We have been joining things for as long as there have been humans. We joined clans or tribes. We’ve had professional societies and trade guilds for centuries. Charles Dickens sold his novels in subscription format so people subscribed to have access and as he had the chapters done he would deliver them to his subscribers. So this is not a new concept, but what has changed is the ability to build a business model around it that transcends time and space. So Charles Dickens actually had to know the people he was delivering to, had to print it out, had to bring it to them. Today we can deliver it to strangers digitally and we can do it with time lapse. So that has created so many possibilities for organizations to build this ongoing relationship which is what people want. One example of the difference between a membership economy company and a non-membership economy company is the comparison between Blockbuster and Netflix. So when people, you know, way back when people used to have to go to the corner store to the Blockbuster on a Friday night to see what movies were available to rent, bring them home and it was never the movie that you really wanted. It was whatever happened to be available. And then if you forgot that you had it and you kept it for a few extra days the cost would end up being like triple what you thought it was going to be. And compare that to Netflix where they sent you three DVDs at a time, so three movies that you had on your long list, your queue. You didn’t have to leave your home. You always had three movies at home. And, best of all no late fees. So it’s a very different way of thinking about the model that starts with a forever promise. A promise of what it is that you really want to achieve. So in the case of Netflix versus Blockbuster, which was what really inspired me, what I wanted was to always have movies, professionally created content delivered in the most efficient way possible because I had little babies, with cost certainty – no late fees. And that’s what Netflix delivered on 15 years ago that pretty much put Blockbuster out of business. And today even though they have streaming, even though they create their own content, even though a lot has changed at Netflix they still deliver everyday on that promise of professional created content delivered with cost certainty in the most efficient way possible.

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Published on Jul 17, 2017

EarthSayers Chris Coulter; Julian Hilton-Johnson; Jeffrey Hogue
Date unknown Format Length unknown Keywords SustainabilityMember of Special Collection Responsible Business Conferences More Details

Echoes of the Earth -Climate Change by Dr. Henrietta Mann

Chris Peters President and CEO of the Seventh Generation Fund gives a brief introduction to

Chris Peters President and CEO of the Seventh Generation Fund gives a brief introduction to the "Echoes of the Earth in Times of Climate Change" Conference, which is followed by a keynote Speech by Dr. Henrietta Mann (Southern Cheyenne).

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EarthSayer Dr. Henrietta Mann
Date unknown Format Speech
Length unknown Keywords SustainabilityMember of Special Collection Climate Justice More Details

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A Love Song #ShowTheLove

Published on Feb 6, 2017

This is a love song like you've never heard before. Watch, share, 

Published on Feb 6, 2017

This is a love song like you've never heard before. Watch, share, #ShowTheLove. Together we can protect the life we love from climate change. 

A unique collaboration with Ridley Scott Associates, our powerful short film features a specially written poem by award winning writer Anthony Anaxagorou and is brought to life by Charles Dance, Miranda Richardson, David Gyasi and Jason Isaacs. With a specially produced soundtrack by Elbow, including choral arrangement by Phil Mitchell and vocals from the Lewisham and Greenwich NHS Choir.

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EarthSayers Anthony Anaxagorou; David Gyasi; Miranda Richardson
Date unknown Format Performance
Length unknown Keywords SustainabilityMember of Special Collection Climate Justice More Details

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Time to act on climate change: we need a circular economy

Powered by Restream https://restream.io/ With businesses and governments alike setting targets to collectively achieve net-zero greenhouse gas emissions, the question remains how are they going to

Powered by Restream https://restream.io/ With businesses and governments alike setting targets to collectively achieve net-zero greenhouse gas emissions, the question remains how are they going to achieve them? While vital, efforts will need to go beyond the transition to renewable energy. To fix the climate, we need to fix the economy. This episode covers the interconnected nature of solutions to the climate crisis and how businesses can make and measure progress. Speakers featured: Christiana Figueres: Founding Partner, Global Optimism and former Executive Secretary, UN Convention on Climate Change Erin Billman: Executive Director, Science-Based Targets Network (SBTN) Charles Redfield: Executive Vice President, Food, Walmart US

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Date 8/17/2021 Format Length unknown Keywords Sustainability More Details

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Webinar: Electrifying with Renewables—Powering a Clean Mobility Paradigm

Hear from experts including Britta Gross, managing director for RMI; Michael Backstrom, managing director of energy and environmental policy for Southern California Edison; Chris King, SVP-eMobility

Hear from experts including Britta Gross, managing director for RMI; Michael Backstrom, managing director of energy and environmental policy for Southern California Edison; Chris King, SVP-eMobility for Siemens; and Rick Spina, VP of electric vehicle commercialization for General Motors, as they discuss the massive potential to reduce carbon emissions in the mobility sector by shifting toward an electrified, more efficient transportation system.

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Date 5/27/2020 Format Length unknown Keywords Sustainability More Details

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The New Urbanism: Built to Last

Built to Last won first place in The Congress for the New Urbanism CNU 17 video contest. This short film explores the connection between New Urbanism and environmental

Built to Last won first place in The Congress for the New Urbanism CNU 17 video contest. This short film explores the connection between New Urbanism and environmental issues.

Created by independent filmmaker John Paget (www.pagetfilms.com) with First+Main Media (Drew Ward, Chris Elisara and John Paget). www.firstandmain.tv

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EarthSayer John Paget
Date unknown Format Documentary
Length unknown Keywords Sustainability More Details

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Clean Infrastructure and Walkable Communities by Christopher Leinberger

Chris Leinberger, a visiting fellow for the Metropolitan Policy Program at the Brookings Institution, discusses the future of clean transportation at

Chris Leinberger, a visiting fellow for the Metropolitan Policy Program at the Brookings Institution, discusses the future of clean transportation at NDN's Capitol Hill event on January 14, 2009. He is also a real estate developer and in this video he talks about the role of developer in terms of our economy, causing two of the last three recessions.

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EarthSayer Christopher Leinberger
Date unknown Format Speech
Length unknown Keywords SustainabilityMember of Special Collection Design and Architecture More Details

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Active Hope by Joanne Macy

'Active Hope," is the title of a new book by Joanna Macy and Chris Johnstone. In it, they eschew feel good denial, cynical disengagement and baseless optimism. In this talk, Macy summarized

'Active Hope," is the title of a new book by Joanna Macy and Chris Johnstone. In it, they eschew feel good denial, cynical disengagement and baseless optimism. In this talk, Macy summarized their message. As Macy and Johnstone wisely acknowledge, there are no comforting certainties involved in opting to work for change with ‘active hope:’ “…there are no guarantees that we’ll be able to turn things far or fast enough to safeguard our civilization, or indeed, to ensure the continued existence of conscious life on Earth. We will probably not know in our lifetimes whether we are serving as deathbed attendants to a dying world or as midwives to the next stage of human evolution.” But, act we must on the issues we care about. Taking their lead from Joanna Macy and Chris Johnstone's new book Active Hope, Cynthia Papermaster and Harvey Wasserman organized this evening of multi-issue presentations, Januare 10, 2016 at the Berkeley Fellowship of Unitarian Universalists.

Please click on the image to order the book from Amazon or visit your local bookstore. Thank you.

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EarthSayer Joanne Macy
Date unknown Format Interview
Length unknown Keywords SustainabilityMember of Special Collection Culture and Consciousness More Details

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Unfinished Business by Mark Lee and Chris Coulter

Mark Lee and

Mark Lee and Chris Coulter, Co-Directors of The Regeneration Project, speak about the inspiration for the project, and the opportunity for the private sector to accelerate the pace and scale of progress. Clips are included from interviews with Israel Klabin, Gro Harlem Brundtland, Doug Miller, Bill Ford, Jonathon Porritt, Maurice Strong, Achim Steiner, Sir Mark Moody-Stuart, Kris Gopalakrishnan, John Elkington, Matthew Kiernan, and Niten Desai.

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EarthSayers Chris Coulter; Mark Lee; Doug Miller
Date unknown Format Documentary
Length unknown Keywords SustainabilityMember of Special Collection Ray Anderson Memorial Interviews More Details

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