How can businesses sell circular propositions in a world that's rapidly changing?

This episode of the Circular Economy Show tackles the marketing challenges and opportunities

How can businesses sell circular propositions in a world that's rapidly changing?

This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on.

Watch the full episode as Pippa sits down with Jonathan Hall, Managing Partner at Kantar’s Sustainable Transformation Practice, and Amanda Gandolfo, Head of Brands at bike subscription service Swapfiets.

#podcast #circulareconomy #marketing
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Thank you for watching this video. The Ellen MacArthur Foundation is an International charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.

Find out more about our work here: www.ellenmacarthurfoundation.org

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period.

To find out more about the Circular Economy 100 with information on how to apply contact the Ellen MaCarthur Foundation here.
Published on May 16, 2013

Published on Jan 7, 2013

With the price of resources and energy becoming increasingly

Published on Jan 7, 2013

With the price of resources and energy becoming increasingly volatile, can today's linear economy work in the long term?

What if we didn't buy the goods we use, but instead favoured access and performance over ownership? This short animation from the Ellen MacArthur Foundation introduced the idea, and suggests how it could work for businesses, users, and the wider economy.

A performance model is part of the solution when making the transition to a regenerative circular economy.