After more than three decades, the public is finally beginning to grasp what a serious threat global warming poses. Whats missing from the climate conversation now is a plausible narrative about

After more than three decades, the public is finally beginning to grasp what a serious threat global warming poses. Whats missing from the climate conversation now is a plausible narrative about how we might parry this threat. Drawing on ideas from his recently published book, Under the Influence: Putting Peer Pressure to Work, Robert Frank explains why our ability to tap the prodigious power of behavioral contagion may make the path forward less daunting than many think. Recorded on 1/27/2020. [3/2020] [Show ID: 35561]
Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at Cornell's Johnson Graduate School of Management. For more than a decade, his "Economic View" column appeared monthly in The New York Times. 
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Author and economics professor Robert Frank discusses some basic economic concepts including if the benefit exceeds the cost, do it. He is the author of the "The Economic Naturalist: In Search of

Author and economics professor Robert Frank discusses some basic economic concepts including if the benefit exceeds the cost, do it. He is the author of the "The Economic Naturalist: In Search of Explanations for Everyday Enigmas" and this lecture was part of the Authors@Google series. This event took place on July 23, 2007 at Google headquarters in Mountain View, CA.

Adoption of environmental and social sustainability principles increases performance.  An "ESG" (Enterprise Strategy Group) corporate culture creates high performance in the long term: George

Adoption of environmental and social sustainability principles increases performance.  An "ESG" (Enterprise Strategy Group) corporate culture creates high performance in the long term: George Serafeim, Assistant Professor of Business Management, Harvard Business School discusses the results of research presented in the white paper "The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance", which he co-authored with Professor Robert G. Eccles (Harvard Business School) and Prof. Ioannis Ioannou (London Business School). Courtesy of FS Insight and Holland Financial Centre.

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