Excerpt from a panel presentation of the Business In The Community Ireland Summit on Corporate

Excerpt from a panel presentation of the Business In The Community Ireland Summit on Corporate Responsibility: Transforming to a Sustainable Business was held on Thursday 18th November 2010.

The panel includes James Quincey, The Coca Cola Company; Sir Stuart Rose, Chairman, Marks & Spencer; Prof Roger Steare, Cass Business School; Richard Jackson, Olympic Delivery Authority; and Gerard O'Neill, Amarach.

In this excerpt we hear from Gerard O'Neill of Amarach Research on how the pricing trap employed by marketers to sell product  is undermining sustainability initiatives and products while price is but 30% of the purchase decision is about price, 70% is about emotion, feelings. The importance of the circle of trust and the social environment in the decision making process by consumers points the way to get of the pricing trap.

Part Two of the second panel of the Business in the Community Ireland Summit on Corporate Responsibility: Transforming to a Sustainable Business was held on Thursday 18th November 2010.

In

Part Two of the second panel of the Business in the Community Ireland Summit on Corporate Responsibility: Transforming to a Sustainable Business was held on Thursday 18th November 2010.

In this segment we hear from Roger Steare, the Corporate Philosopher.

The panel includes James Quincey, The Coca Cola Company; Sir Stuart Rose, Chairman, Marks & Spencer; Prof Roger Steare, Cass Business School; Richard Jackson, Olympic Delivery Authority; and Gerard O'Neill, Amarach

Professor Stuart Hart, the Samuel C. Johnson Chair in Sustainable Global Enterprise at the Johnson

Professor Stuart Hart, the Samuel C. Johnson Chair in Sustainable Global Enterprise at the Johnson School at Cornell University discusses topics in sustainable global enterprise. This video emphasizes that clean tech and poverty elimination, combined, are key to the "Green Leap."

Part One of the second panel of the Business in the Community Ireland Summit on Corporate Responsibility: Transforming to a Sustainable Business was held on Thursday 18th November 2010.