Circular business models offer significant value beyond just sustainability, driving new revenue, brand strength, and efficiency. However, they often fail to scale without a strong financial case.

Circular business models offer significant value beyond just sustainability, driving new revenue, brand strength, and efficiency. However, they often fail to scale without a strong financial case. The Ellen MacArthur Foundation's "How not to fail" report and a recent podcast with researchers Maddy Oliver and Ella Hedley highlight that sustainability-focused pitches can lower internal commitment. They advocate for commercial collaboration, citing the HolyGrail partnership. Listen to episode 196 for more.

The Ellen MacArthur Foundation is an international charity promoting a circular economy. Subscribe for insights: YouTube. Learn more: ellenmacarthurfoundation.org. Follow us: Instagram, LinkedIn. Your support helps spread the word.

Explore why circular business models fail to scale in this discussion, drawing from the Ellen MacArthur Foundation's report, "How not to fail: Avoiding 10 common pitfalls when scaling circular

Explore why circular business models fail to scale in this discussion, drawing from the Ellen MacArthur Foundation's report, "How not to fail: Avoiding 10 common pitfalls when scaling circular business models." Learn practical steps to avoid common mistakes and enable transformative scale. Key topics include circular opportunities, the necessity of a scaling plan, and aligning models with existing business strategy.

The Ellen MacArthur Foundation is an international charity promoting a circular economy that eliminates waste, circulates materials, and regenerates nature. Access the full report here. Find more insights and subscribe to their work at www.ellenmacarthurfoundation.org and YouTube.

Explore the first episode of our new series on redesigning the food system. Discover how a circular economy for food can tackle major global issues like biodiversity loss and climate change. This

Explore the first episode of our new series on redesigning the food system. Discover how a circular economy for food can tackle major global issues like biodiversity loss and climate change. This episode features insights from Reniera O'Donnell (Ellen MacArthur Foundation), Dr. Catherine Chong, and Philippe Birker. Listen now.

The Ellen MacArthur Foundation, a UK charity, champions a circular economy that eliminates waste, circulates materials, and regenerates nature. Subscribe for more insights, learn about our work, and follow us on Instagram, Facebook, Twitter, and LinkedIn.

Join Fin, Lou, and Pippa from the Circular Economy Show as they recap a year of highlights and insights. Thanks for listening to the Ellen MacArthur Foundation's podcast. Help us grow by sharing

Join Fin, Lou, and Pippa from the Circular Economy Show as they recap a year of highlights and insights. Thanks for listening to the Ellen MacArthur Foundation's podcast. Help us grow by sharing your favorite episode in 2025. Contact us at podcast@emf.org.

The Ellen MacArthur Foundation is an international charity promoting a circular economy that eliminates waste, circulates materials, and regenerates nature. Explore all episodes and learn more about our work at ellenmacarthurfoundation.org. You can also subscribe to our YouTube channel for more videos: YouTube Channel.

Follow us online: Instagram, Facebook, Twitter, and LinkedIn.

This episode, part of a mini-series on the Ellen MacArthur Foundation's "How not to fail" report, examines why circular business models often fail. Discover how to avoid three strategic

This episode, part of a mini-series on the Ellen MacArthur Foundation's "How not to fail" report, examines why circular business models often fail. Discover how to avoid three strategic misalignment pitfalls by integrating business operations, customer needs, and product requirements for scalable success.

The Ellen MacArthur Foundation, an international charity promoting a circular economy, led this research. Support their mission to eliminate waste and regenerate nature by leaving a review or subscribing for more insights.

Find more information and follow the Foundation: YouTube, Website, Instagram, LinkedIn.

Waste and pollution are design outcomes, meaning we can design them out. This podcast episode features Joe Iles from the Ellen MacArthur Foundation, discussing what circular design truly entails.

Waste and pollution are design outcomes, meaning we can design them out. This podcast episode features Joe Iles from the Ellen MacArthur Foundation, discussing what circular design truly entails. Explore how it differs from traditional approaches, its creative crossovers, and how designers can shape a better system.

The Ellen MacArthur Foundation, an international charity, promotes a circular economy that eliminates waste, circulates products, and regenerates nature through design. Learn more about circular design here and the Foundation's work here.

Subscribe to their YouTube channel here. Follow them on Instagram: @EllenMacArthurFoundation and LinkedIn: Ellen MacArthur Foundation.