Honest Tea believes in nature's perfection, simply bottled. To reflect this, we're launching "The Great Recycle," a national initiative to significantly boost recycling rates. Our ultimate goal is

Honest Tea believes in nature's perfection, simply bottled. To reflect this, we're launching "The Great Recycle," a national initiative to significantly boost recycling rates. Our ultimate goal is to recycle every bottle we produce annually by 2020.

The Great Recycle kicks off Monday, April 30th, with a 30-foot bin in Times Square, aiming to collect over 45,000 beverage containers in one day. If you're not in NYC, join our year-round commitment to recycling online at TheGreatRecycle.com.

Entrepreneur Ray Anderson visited Google's Mountain View, CA headquarters to discuss his new book, "Confessions of a Radical Industrialist."

This event, part of the Authors@Google series,

Entrepreneur Ray Anderson visited Google's Mountain View, CA headquarters to discuss his new book, "Confessions of a Radical Industrialist."

This event, part of the Authors@Google series, took place on October 5, 2009.

Ray Anderson's carpet company has successfully increased sales and doubled profits by fundamentally transforming the traditional "take/make/waste" industrial system.

He advocates a powerful

Ray Anderson's carpet company has successfully increased sales and doubled profits by fundamentally transforming the traditional "take/make/waste" industrial system.

He advocates a powerful vision for sustainable commerce, proving that environmental responsibility can drive significant economic growth. Anderson shared these insights in a May 2009 TED Talk.

Vocal Trash inspires children's imaginations while promoting recycling awareness. Their creative,

Vocal Trash inspires children's imaginations while promoting recycling awareness. Their creative, inspirational performances utilize items typically destined for landfills, such as metals and plastics.

Through popular music and dance, Vocal Trash demonstrates the importance of recycling, upcycling, and energy conservation. This engaging approach effectively captures the attention of today's youth, a success they have witnessed repeatedly across the country.

Newscaster Jon Snow interviewed Dame Ellen MacArthur about the circular economy and the first year of the