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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

Redesigning the Fashion Industry | The Story of The Jeans Redesign
August 12, 2022

Fashion's "take-make-waste" model is highly polluting; a 2017 Ellen MacArthur Foundation report revealed a truckload of garments goes to landfill or incineration every second. This unsustainable system urgently needs a redesign.

The Foundation champions a circular economy, eliminating waste and pollution. Its Jeans Redesign project exemplifies this, uniting over 100 brands to create jeans designed for durability, reuse, and recycling. This initiative ensures clothes never become waste, offering a blueprint for circular fashion.

Discover more about the Jeans Redesign: Project Details. Explore the Foundation's work: EMF Website. Subscribe: YouTube.