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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

How is ASOS making progress towards redesigning jeans for a circular economy?
August 24, 2023

Leading fashion brands such as ASOS, H&M, Primark, and Tommy Hilfiger are exploring circular design, beginning with jeans. They discuss the challenges and key learnings for applying these principles across a broader product range.

The Ellen MacArthur Foundation, a UK charity, promotes the circular economy. This design-driven model aims to eliminate waste and pollution, circulate products and materials, and regenerate nature.

For more insights, subscribe to their YouTube channel or visit their website. Follow them on Instagram, Facebook, Twitter, and LinkedIn.