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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

What makes circular business models fail to scale? Strategic misalignment
October 20, 2025

This episode, part of a mini-series on the Ellen MacArthur Foundation's "How not to fail" report, examines why circular business models often fail. Discover how to avoid three strategic misalignment pitfalls by integrating business operations, customer needs, and product requirements for scalable success.

The Ellen MacArthur Foundation, an international charity promoting a circular economy, led this research. Support their mission to eliminate waste and regenerate nature by leaving a review or subscribing for more insights.

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